Digital product selling platforms have become more valuable than ever. The global e-commerce market will likely hit $6.5 trillion by 2029. Digital commerce users will grow to 4.79 billion by 2028, making this the perfect time to jump in.
Your success depends heavily on where you choose to sell digital products. The right platform matters whether you sell courses, templates, software, or digital art. Online shoppers abandon more than 70% of their carts, so your chosen platform needs efficient purchase processes. These improvements can boost your conversion rates up to 35%.
We looked at many options to help you pick the best one. Etsy brings 350 million monthly users to the table. Thinkific stands out with zero transaction fees. This piece explores several choices in detail – from Gumroad’s simple 10% fee structure to Shopify’s rich customization at $39/month. You’ll also learn about Payhip’s free plan that takes just 5% per transaction.
What are digital products and why sell them?
“You can sell portraits, stock images, drone shots, event pictures, or creative backgrounds as digital products on different platforms.” — EzyCourse, Digital course creation and selling platform
Digital products have transformed our online business landscape. These products exist only in electronic form, unlike physical goods that need manufacturing, shipping, and storage. They represent one of the fastest-growing segments in today’s online marketplace.
Definition and examples of digital products
Digital products are items you can create once and sell many times without running out of stock. These downloadable or available assets provide value to customers without taking physical form18. You can’t touch, smell, or hold a digital product because it lives purely in the digital world29.
Over the last several years, digital products have grown exponentially. Here are the most popular categories:
- Online courses and educational content: The global e-learning market should hit USD 848.00 billion by 203018. Many creators now earn their primary income through courses.
- Ebooks and audiobooks: By 2027, the ebook market will reach 1.1 billion users worldwide30. This makes it a great starting point for writers and experts.
- Templates and digital designs: From resume templates to website themes, these tools solve specific problems quickly.
- Software and applications: Mobile apps present huge potential, with market projections of USD 755.50 billion by 202731.
- Digital art and photography: Creators can sell their work as print-ready files or design assets.
- Memberships and subscriptions: Bundled content creates steady, predictable income streams.
Digital products also include printables (planners, worksheets, art prints), music, podcasts (42% of Americans listen monthly30), and stock audio/video assets. The possibilities seem endless, limited only by creativity and what people just need.
Benefits of selling digital products in 2025
Selling digital products becomes more attractive as we enter 2025. The digital goods market should exceed USD 100.00 billion by 202732. The digital media market will reach USD 560.00 billion by late 202433.
The best platforms to sell digital products offer these key benefits:
Higher profit margins: Digital products typically deliver 70-80% profit margins32. This is nowhere near what physical goods can offer. Your digital asset generates income indefinitely with minimal costs.
No inventory concerns: Digital products never run out of stock34. You won’t deal with storage space or inventory management. Scale your business without logistical headaches.
Automated delivery: Most platforms handle delivery automatically. Customers get their products instantly, whatever their time zone or your availability35.
Global reach: You can sell to anyone with internet access32. This worldwide market expands your customer base beyond physical retail limits.
Passive income potential: Create once, sell repeatedly. “You wake up to your phone buzzing with a steady stream of overnight sales notifications—digital products that sold themselves while you slept”35.
Low startup costs: Starting a digital product business costs much less than traditional businesses34. You don’t need manufacturing, warehouse space, or distribution networks. This makes it great if you have limited capital.
Flexibility and scalability: Test ideas quickly and scale winners without increasing workload or expenses32. Update products, adjust pricing, or create related offerings easily.
Digital products also last forever, unlike physical items30. They can be updated and improved over time, which means they keep generating revenue indefinitely.
The best platform to sell digital products should support these advantages while meeting your specific needs. Consider these benefits as we explore different platform options to discover your digital product’s full potential.
Types of platforms to sell digital products
The digital product marketplace has several platform types, and picking the right one depends on your needs, audience, and goals. Let’s explore your options to help you make the best choice.
Marketplace platforms
Digital marketplaces work like online bazaars where creators can showcase their products alongside thousands of others. These platforms are centralized hubs that come with built-in audiences looking for digital goods.
Platforms like Etsy, Gumroad, Udemy, and Creative Market give you instant access to established customer bases. To name just one example, see Creative Market, which links sellers to over 10 million members and features more than 4 million resources from artists across 190 countries1. Etsy has grown beyond physical crafts and is now a powerhouse for digital downloads36.
Marketplace platforms shine because they come with a ready audience and easy setup. You don’t need to build a website or generate all your traffic, which makes them perfect for creators starting their digital product experience.
E-commerce platforms
E-commerce platforms let you control your brand’s experience while giving you powerful selling tools. You can create your own branded storefront, unlike marketplace platforms.
Shopify, Sellfy, and Payhip are some of the most prominent options. Shopify, though best known for physical goods, has excellent features for digital products too. As an ecommerce leader, it lets you customize your store extensively37.
Sellfy focuses on digital products, helping creators sell various content types from digital downloads to subscriptions and online courses37. Payhip also specializes in digital products, supporting downloads, online courses, coaching, and memberships37.
These platforms come with better marketing tools, analytics, and customer relationship features than marketplaces. They’re ideal for sellers who want to build their brand instead of relying on marketplace ecosystems.
Self-hosted websites
Self-hosted websites give you complete control over your digital product business. You own and manage every aspect of your online store.
WordPress with WooCommerce or Easy Digital Downloads leads the self-hosted solutions pack. WooCommerce turns a WordPress site into a powerful digital store without needing advanced coding38. Easy Digital Downloads specializes in digital products with features like download limits and link expiration39.
These platforms let you customize every detail of your store’s look and function. As one source puts it, “With a self-hosted setup, you can fully customize every aspect of your store, from the design and layout to the functionality”40.
Self-hosted solutions need more technical knowledge for setup and maintenance38. All the same, businesses that want total control over their digital product ecosystem find self-hosted websites unmatched.
Single-product checkout pages
Single-product checkout pages are changing how digital products are sold by making purchases simpler and boosting conversions.
Efficient solutions like Checkout Page and SendOwl optimize the checkout process for digital products. WooCommerce notes that “The checkout process for digital products should be easier than for physical products. Customers should not need to fill out lengthy forms, which include postal address information”12.
SendOwl is “a platform to sell and deliver audiobooks, videos, ebooks, photography, software, memberships, subscriptions, event tickets, online courses, license keys, bundles, and more”39. These specialized platforms often use multi-step popup checkouts that guide customers through their purchase, asking only for essential information12.
Single-product checkout pages excel at conversion optimization. They boost completion rates by removing extra steps and distractions. This works great for creators selling standalone products or running focused marketing campaigns.
These four platform types are the foundations for choosing your ideal digital product solution. Your final choice depends on your tech comfort level, need for control, and business requirements.
Selling on marketplace platforms
Marketplace platforms are the easiest way for creators to sell their digital products. These virtual shopping centers connect sellers with millions of potential buyers who look for courses, templates, and more.
Pros of marketplaces
The biggest advantage of these platforms is their ready-made audience. Etsy has over 96 million active buyers and 7.5 million active sellers2. Your digital products get instant exposure without much marketing work. This built-in traffic helps you skip the 6-18 month waiting period that new online shops usually face4.
These platforms help you save money. They take care of technical setup, SEO, and give you marketing tools. One platform claims their sellers can boost sales up to 50%4. On top of that, many platforms act as the “merchant of record.” They process payments and handle taxes for you5.
You can keep your brand identity even as part of a bigger platform. Sellers keep their brand name and logo. Customers can find and rate your shop on its own4. This way, you build your reputation while using the platform’s trustworthiness.
These platforms make it easy to reach customers worldwide. They offer cheap international shipping and support multiple languages. You won’t need to make a “titanic investment in time and resources” that global expansion usually needs4.
Cons of marketplaces
The platforms have their drawbacks. High fees top the list of seller complaints. Platforms charge between 6.5% (Etsy)2 and 10% (Gumroad)13 per sale, which cuts into profits. Some even take up to 50% of certain sales2.
You can’t customize much to make your brand stand out. One source points out that “You’ll have very limited customization options and overall flexibility” compared to your own website5. This makes it hard to be unique in busy categories.
The platform owns your customer relationships. They keep customer emails and contact details, so you can’t market to them directly5. Remember, “the marketplace customers are not your customers,” and you can’t build your own customer list4.
Competition might be the toughest challenge. Millions of sellers offer similar products, which often leads to price wars and smaller profits13. New sellers join every day, making it “challenging to stand out in popular niches”13.
Best marketplace platforms: Etsy, Gumroad, Udemy, Redbubble
Etsy now sells more than just handmade physical goods. It charges USD 0.20 to list an item and takes 6.5% of each sale2. The platform works great for printables, patterns, templates, digital graphics, and vintage-inspired designs.
Gumroad keeps things simple for digital creators. They take 10% of each sale without monthly fees13. The platform works best for ebooks, software, music, and videos. It lets you offer pre-orders, upsells, and helps manage your audience5.
Udemy focuses on education with 57 million students and 70,000 instructors2. They take a big cut of sales but handle everything from hosting to payments and tech support. This lets creators focus only on making content13.
Redbubble uses a different approach. Artists upload designs that can go on over 70 different products13. The platform makes everything, ships it, and helps customers2. Digital artists love this setup because they can sell their work on many products without dealing with shipping.
Selling on e-commerce platforms
E-commerce platforms give creators a sweet spot between marketplaces and self-hosted websites. These specialized selling environments provide dedicated storefronts with complete tools that digital product entrepreneurs can use to get more control while keeping things simple.
Pros of e-commerce platforms
E-commerce platforms give sellers better control over branding and customer experience. Your products won’t compete directly among others like they do in marketplaces. You can create a brand identity that strikes a chord with your target audience1.
The resilient infrastructure takes away technical hassles but still gives you plenty of room to customize. Most platforms have user-friendly store editors and pre-designed themes. You can launch your digital product business “within minutes” without knowing how to code14.
These platforms handle complex backend operations so you can concentrate on creation and marketing. They come with automatic delivery systems that send purchased files to customers right away. This smooth buying experience makes customers come back for more1.
The best part? Many e-commerce solutions charge lower fees than marketplaces. Sellfy’s monthly plans don’t have transaction fees or hidden costs1. Payhip reduces its fees as your business grows through its tiered structure3.
You can list unlimited products whatever plan you choose. This lets you grow your catalog freely. Your digital product offerings can expand without the limits you often find on marketplace platforms1.
Cons of e-commerce platforms
Running your own e-commerce store needs more active marketing. One expert points out that “Having your own website would require more marketing techniques to drive customers to your business”1. You’ll need to spend time and resources to attract visitors since you won’t get marketplace traffic.
Monthly subscriptions can be expensive, especially when you need premium features. Shopify charges between USD 51.00 to USD 517.00 per month1. Other platforms price their tiers based on features and sales volume.
Most e-commerce platforms were built for physical products first. This makes them too heavy for digital-only sellers. You end up with extra features like “shipping and inventory management tools” that digital product creators don’t need3.
The platform’s learning curve, while easier than self-hosted options, still exists. Your storefront needs more technical know-how than marketplace listings. This might slow down your original launch15.
Top e-commerce platforms: Shopify, Sellfy, Payhip
Shopify is one of the most versatile solutions for digital product sales, though it needs extra apps to work fully. The platform has three main pricing tiers:
- Basic plan at USD 51.00 per month for localized global selling
- Standard Shopify plan at USD 132.00 per month with lower card rates
- Advanced plan at USD 517.00 per month with custom sales reporting1
Shopify wasn’t specifically built for digital products. But its resilient infrastructure and huge app marketplace make it adaptable for serious sellers who plan to scale3.
Sellfy offers an efficient experience built specifically for digital product sales. You can sell through your own Sellfy digital storefront or use embedded carts on your existing website1. The platform has become a favorite among over 60,000 creative artists. It offers a 14-day free trial and no transaction fees on monthly plans16.
Payhip shines as a beginner-friendly option with its free-forever plan that takes just 5% in transaction fees3. The platform has everything you need to build your website and sell digital downloads. Fees decrease as you upgrade plans. Payhip also generates license keys—perfect for software sellers—and handles UK & EU VAT for you14.
Each platform approaches digital product sales differently. Your choice depends on your business needs, product types, and growth plans.
Using your own website to sell digital products
Building your own website to sell digital products is the peak of ownership and control in the digital marketplace. You get complete authority over every business aspect from branding to customer relationships, unlike marketplaces or e-commerce platforms.
Benefits of full control and branding
Your own website gives you the freedom to create a unique brand identity. This digital storefront lets you build a distinctive presence that appeals to your specific audience17. You can establish deeper connections with customers and distinguish yourself from competitors through this personal approach.
Customer data ownership stands as the most crucial benefit. Third-party platforms often take control of valuable customer information17. Your own website helps you retain this data and enables individual-specific marketing strategies with direct audience communication.
You can customize everything on your own site. Advanced marketing tactics, personal recommendations, and targeted email campaigns become possible17. This freedom helps you optimize the customer’s experience and boost conversions.
Your own website proves more economical in the long run. Yes, it is true that some marketplaces charge up to 50% commission on every sale18. You keep substantially more revenue and control your pricing structure by avoiding these platform fees.
Your website becomes an asset that grows in value. Your online presence expands as your customer base grows17.
Tools to build your own site: Webflow, Framer, WordPress
WordPress runs over 43% of all websites worldwide and stands as the most accessible platform for self-hosting17. Its easy-to-use interface works well for creators at all technical levels. You don’t need coding skills to build and manage your digital product store. WordPress also combines smoothly with themes and plugins like Easy Digital Downloads or WooCommerce.
Easy Digital Downloads offers complete functionality for digital products with its onboarding wizard and automation capabilities6. You get full product management, shopping cart features, flexible checkout options, customer management tools, and discount codes with minimal effort7. The platform starts free and lets you add premium features as your needs grow7.
Webflow strikes a balance between design freedom and development capabilities. Developers and enterprises find its highly-customizable e-commerce solutions useful10. The platform excels at creating custom designs without JavaScript or Liquid knowledge, despite its learning curve10.
Framer works best for designers and startups who want a direct approach to website creation. The platform helps create stunning landing pages and prototypes quickly10. While not built for e-commerce, Framer works with platforms like Gumroad or Lemon Squeezy to sell digital products10. You get a clean, designer-friendly interface while transactions happen off-site.
Think over factors like design freedom, development requirements, marketing capabilities, CMS features, and pricing when choosing between these options19. WordPress gives you the most flexibility but needs more technical knowledge. Webflow offers powerful design tools with moderate complexity. Framer provides the fastest route to market with some e-commerce limits.
The best platform depends on your specific needs, technical comfort level, and long-term business goals. Whatever you choose, your own website gives you unmatched control over your digital product business.
Single-product checkout pages: A growing trend
The ever-changing world of digital product sales values optimized purchasing experiences more than ever. Single-product checkout pages represent the latest development in conversion optimization that has gained a lot of traction among successful digital creators.
What is a single-product checkout page?
Single-product checkout pages unite the entire purchasing process on one optimized page. Customers no longer need to go through multiple steps to complete a transaction. This simplification lets customers add products and complete payment without leaving the page20.
These pages remove friction from the buying process. They create a faster, easy-to-use customer experience by eliminating unnecessary steps like shipping address forms that digital products don’t need21. The pages create the shortest possible path between customer interest and completed purchase.
Dedicated checkout experiences can change any page into a conversion-focused sales tool. Many platforms now let you embed checkout fields directly on product pages or custom landing pages to run special promotions20.
Best platforms: Checkout Page, SendOwl
SendOwl stands out as a specialist in digital product delivery among the best platforms that offer single-page checkout functionality. Its SEO-optimized checkout template creates a rich media experience. Buyers can view multiple images, descriptions, and product details through one continuous connection22.
SendOwl’s lightbox checkout removes unnecessary steps from the purchase process. Digital product buyers can complete transactions faster21. The platform helps you sell everything from ebooks and courses to memberships and software23.
WooCommerce One Page Checkout has become popular by letting merchants show both product selection and checkout forms on a single page. Customers can add or remove products from their order and complete payment in one unified experience20.
When to use this model
Single-product checkout works well in several scenarios. It works best with standalone digital products that have straightforward pricing and simple customer decision processes24.
This model shines with targeted marketing campaigns. You can craft focused messaging that guides directly to purchase by creating dedicated landing pages with embedded checkout20.
The single-product model might not suit complex digital marketplaces with large inventories. But creators selling individual digital assets, courses, or subscription plans can boost their conversion rates by reducing abandonment through this optimized approach24.
Platforms offering single-product checkout capabilities are among the best places to sell digital products today. They eliminate distractions and create the shortest path to completed purchases for businesses focused on conversion optimization.
18 best platforms to sell digital products in 2025
Let’s get into some of the leading players in the digital product platform space. These platforms have different features that help creators make money from their digital assets.
1. Checkout Page
Checkout Page gives creators a no-code solution to create single-product pages within minutes. Users can share their products through links, QR codes, or embed them on websites with just a few clicks. The platform helps boost conversions with one-click upsells, order bumps, and discount codes. Checkout Page uses a monthly subscription model without sales fees, making it an affordable option to maximize profits. Creators have complete control over their audience data and can create strategies to sell digital products.
2. Thinkific
Thinkific stands out as a specialized platform for creating and selling online courses. The platform’s Performance Checkout gets regular updates based on industry standards, which ensures secure and smooth experiences for students. Their TCommerce suite has additional payment options like Buy Now, Pay Later and digital wallets. Thinkific’s checkout shows product reviews during checkout as social proof to convert visitors.
3. Podia
Podia serves as an all-in-one platform where creators can sell digital products, memberships, and online courses. Customers can create accounts, confirm purchases, and access their products right after buying through a simple checkout process. The platform has two paid plans: Mover (USD 39.00/month with 5% transaction fee) and Shaker (USD 89.00/month with no transaction fees). Podia’s full email marketing features come with automations, campaigns, and segmentation tools.
4. Sellfy
Sellfy focuses on digital product sales with unlimited storage and bandwidth. The platform started as a digital product specialist and grew into a complete eCommerce solution for creators. Users can choose from three pricing tiers: Starter (USD 22.00/month), Business (USD 59.00/month), and Premium (USD 119.00/month). The platform has great features like digital product delivery, email marketing, upselling, and cart abandonment recovery.
5. Shopify
Shopify gives digital product sellers powerful options, though it wasn’t built specifically for digital products. The platform needs additional apps to sell digital products but has extensive customization through its app ecosystem. Plans range from USD 51.00/month for Basic to USD 517.00/month for Advanced. Shopify works best for businesses looking to scale or those selling both digital and physical products.
6. Payhip
Payhip starts with a free-forever plan that only takes a 5% transaction fee. The platform manages everything from upload to delivery, and buyers get instant access to their purchases. Protection features like download limits and PDF stamping help prevent unauthorized sharing. Developers selling digital applications can use the software license generation feature.
How to choose the best platform for your business
Your digital product sales success depends on picking the right platform. This choice can make or break your business growth.
Think over your product type
You need to assess which platforms work best for your digital products25. Dedicated platforms like Thinkific work great for e-learning courses, while design templates sell better on marketplaces like Etsy. Software delivery needs different technical features than downloadable PDFs or video content. Some platforms excel at specific digital product categories, so matching your product with the right platform boosts your sales potential8.
Assess your audience reach
Knowing who your customers are and where they hang out online is vital when picking a platform11. Each platform draws different groups—you’ll find younger users on Instagram and TikTok, while LinkedIn attracts professionals11. Start by figuring out if your audience already uses marketplace platforms or if you need to drive traffic yourself through an e-commerce solution. This helps you avoid wasting time on platforms your target customers don’t use.
Compare fees and features
Look at all the costs each platform charges25. Transaction fees range from 5% to 50%, plus you need to add monthly subscriptions, payment processing, and other hidden fees9. Check each platform’s payment options, delivery security, and customer support quality26. The platform should match your tech skills so you can use it without problems26.
Plan for growth
Pick a platform that grows with your business27. It should handle busy sales periods and stay reliable27. The platform needs to add new features, work with other tools, and adapt as your business changes27. Look at how long the platform has been around—older platforms often work more reliably than new ones28.
Conclusion
Your business success depends on picking the right platform to sell digital products. We’ve looked at many options in this piece. These range from marketplaces with ready audiences to self-hosted websites you can customize. Without doubt, each type has its own benefits based on what you need, your tech skills, and where you want your business to go.
Several factors help determine the best platform for your digital products. Your digital offerings matter – courses might do well on specialized platforms like Thinkific while design templates could shine on Etsy. You should also know if your audience already uses specific marketplaces or if you need to bring in traffic yourself. Look at all costs, not just transaction fees. Monthly subscriptions and hidden charges can add up fast. Make sure your platform lets you grow over time.
Digital products are among today’s most profitable business models. They offer high margins and automated delivery. You can sell unlimited copies worldwide – something traditional businesses couldn’t do before. Each platform balances control and convenience differently. The right choice matches what you can do now and what you want to achieve later.
Smart sellers often use multiple platforms at once. They test different places to see where their products sell best. This strategy lets you use each platform’s strengths while avoiding their weak points. The digital world keeps changing. New features and platforms show up all the time.
You might pick a marketplace for its simplicity, an e-commerce platform for its flexibility, or host everything yourself for total control. Your choice should match your specific business needs rather than generic advice. The right platform for your products, audience, and business model will help build your online success.
FAQs
Q1. What are some of the best digital products to sell online in 2025? Popular digital products to sell in 2025 include online courses, ebooks, digital templates, stock photography, and software applications. The most profitable options often depend on your expertise and target audience.
Q2. Which platforms are recommended for selling digital products? Top platforms for selling digital products include Gumroad, Podia, Shopify, Thinkific, and Sellfy. The best choice depends on factors like your product type, technical skills, and business goals.
Q3. Do I need to form an LLC to sell digital products online? While not legally required, forming an LLC can provide personal liability protection and tax benefits. However, many sellers start as sole proprietors to minimize initial costs and complexity.
Q4. How can I choose the right platform to sell my digital products? Consider factors like your product type, target audience, platform fees, features, and scalability. Evaluate whether you need a marketplace with built-in traffic or prefer more control over your brand and customer relationships.
Q5. What are the advantages of selling digital products compared to physical goods? Digital products offer higher profit margins, no inventory management, automated delivery, global reach, and passive income potential. They also typically have lower startup costs and are easier to scale compared to physical product businesses.
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